Fujitsu - When you heat up, you are thinking the wrong way.

Client: Fujitsu
Agency: McCann Athens © 2017
Creative Director: Eleftheria Petropoulou
Art Director: Maria Kozari Mela
Copywriter: Yota Mazioti

inspired by the TVC created for the Fujitsu brand, I created 5 GIFS as a small case study that explored the TVC's concept" Εν θερμώ σκέφτεσαι λάθος" translated as "When you heat up, you are thinking the wrong way". ​​​​​​​

You can watch the film here.

Disclaimer: I do not claim ownership of the Fujitsu logo used in this concept. Copyrights and/or trademarks used belong to their respective owners and are not being sold.

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