Fujitsu - When you heat up, you are thinking the wrong way.
Client: Fujitsu
Agency: McCann Athens © 2017
Creative Director: Eleftheria Petropoulou
Art Director: Maria Kozari Mela
Copywriter: Yota Mazioti
inspired by the TVC created for the Fujitsu brand, I created 5 GIFS as a small case study that explored the TVC's concept" Εν θερμώ σκέφτεσαι λάθος" translated as "When you heat up, you are thinking the wrong way".
You can watch the film here.
Disclaimer: I do not claim ownership of the Fujitsu logo used in this concept. Copyrights and/or trademarks used belong to their respective owners and are not being sold.